Company News, Marketing News

Hair Growth Supplement Brand Nutrafol Teams with Sid Lee to Create ‘Grow On’ Campaign

DJ Brendan Fallis, sartorial icon Nick Wooster and New York Giant Isaiah Hodgins will share their growth stories via video content on GQ and their channels.

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By: Lianna Albrizio

Associate Editor

Nutrafol, a leading dermatologist recommended hair growth supplement, teamed up with creative agency Sid Lee to create a campaign entitled, “Grow On.”   Using real-life insights on the way men view and experience hair thinning, the campaign—which marks the first omnichannel campaign for the Nutrafol Men brand— debuted in early 2023 and will be expanding over the next month through national TV spots, a content partnership with GQ, Times Square billboard, a large-scale influencer campaign,...

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